How to start and grow a Web3 community
AYS runs a Web3 community platform with over 70,000 members.
What does AYS do?
Advertise Your Server (AYS) is a marketing agency specializing in growing online communities themselves, as opposed to businesses. This mainly happens on Discord and Reddit. AYS helps target communities better, facilitate discussion over products and services, talk to their team and build a community around their businesses. It really helps to do while trying to build a product.
The primary function of AYS is helping users market & advertise their community. This might involve consulting, paid marketing, advertising services on behalf of the community and marketing through listing sites.
90% of their customers are people looking for free content. They provide a lot of free services like podcasts, blogging, newsletter writing, etc. Think basic content marketing. 10% will pay them to handle all their community needs (development, aesthetics, moderation and management). Sometimes they’ll also have a community manager that they’ll work with.
👨👨👦👦 Target Audiences
AYS works with a wide range of companies, but most are in the crypto and NFT space. It ranges from building new communities all the way up to enterprise clients.
Often times, clients want to build a community before dropping a project. They do this by building their own community up with free content.