How Plutio grew to $20k MRR using affiliate and community marketing
Building an affiliate program (or a community!) doesn't have to be hard. Just start with your existing customers.
What does the company do?
Plutio an all in one business management platform for freelancers, businesses and enterprises. It offers you everything you need to run a business: project management, collaboration, client portals, etc. Their goal is to empower anyone from anywhere to start their own business.
Plutio didn’t just mix all products together, but developed them from the ground up. The experience is extremely integrated among all of their tools, making it feel incredibly seamless.
They now have 10’s of thousands of users around the world and have hit the $20k MRR mark 🎉
👨👨👦👦 Target Audiences
They started with Small Businesses.
But because it’s so flexible, they soon expanded to businesses of all sizes. Now, companies all around the world use it (they currently support 25 languages).
📝 Briefly describe the growth project
Focusing on the product first
Plutio didn’t start pushing growth until very recently. Their past few years were focused on product and developing something that people will actually love and use. They wanted Plutio to genuinely add value to people’s lives. As you can imagine, the vision and product is extremely ambitious. Chat, inbox, invoicing, task management... these are things typically produced by a company focusing on one individually. And if the company does that one thing well, it’s considered a big success.
This is also why the workflow is so complicated using multiple tools and apps. The user experience isn’t integrated, and therefore not seamless. Even using third party tools like Zapier to connect them is broken and cumbersome. The need for these tools to communicate with each other is growing. Took them a long time to develop and also get it right.
Shifting the focus to growth
Plutio started pushing marketing hard several months ago. They launched with AppSumo – a marketplace for digial products – instead of raising any money from investors. Using the funds from this, they grew the team into more than just devs – they added CS and Growth and growth people that helped them to hit goals. This got them to profitability very quickly, and also put them at an advantage. They had a product people loved, and were willing to pay for.
