How to grow a consulting business to $30k a month
If you shoot your shot and find someone big to help you out, it can take you a long way.
About Cyber Patterns
Cyber Patterns is Content Studio that writes and manages content, including text-based social for startups. Everything they make is personalized and helps boost organic reach. It's the fun kind of content – like making Twitter memes for a specific niche audience. They use that organic reach to then build email lists.
Startups are posting memes.
TikTokers are starting vc funds.
Meme brands are making millions.
Don’t confuse monkey business with big-money business.
🙈🙉🙊
cyberpatterns.xyz/p/monkeytwitter.com/i/web/status/1…— Jason Levin (@iamjasonlevin)
Feb 5, 2023
Companies use these email lists in place of PR. They get their message out through the content itself, and can pitch their products and services on their own terms over email. And they don't just get an email list – they get an engaging social media presence that is genuinely entertaining (or educating).
Most companies they work with range from Seed stage to Series C. They started out marketing in Crypto, and now work with SaaS companies and a video game company. Launch House is their biggest client. Jason, the founder of Cyber Patters, works with between 4 and 7 people at a time. He has a VA and some subcontractors that he is hoping allows him to scale to 6-12 clients.
Client fees range from $3k to $15k a month. On the lower end, they deliver Twitter threads, LinkedIn posts and maybe some social media management. Once he starts acting as a Head of Social or maybe a fractional CMO, doing full-blown go-to-market strategy, he'll charge the upper end of the scale.
Most of them come from Twitter, with one LinkedIn exception. But there's more to it than typical Twitter growth. You'll find it's more about cold DMing, and mentorship.
How did Jason get clients from Twitter?
A lot of it comes down to borrowing audiences. That means engaging with bigger creators, writing threads, tagging them, and also finding people who believe in you and sharing what you're doing. You know, typical Twitter growth stuff.
Where it gets interesting is that cold DMing on Twitter has made Jason the most money. But he does it genuinely, building long-term relationships. That's actually how he found Launch House – he was friends with the guys for 8 months beforehand.
So, who should you connect with?
Look for people who you think are working on something cool or interesting. It could be a project, a piece of writing, or anything else they share. Reach out and say, "hey, that was a great thread (or whatever)! I'd love to talk about the project with you..."
Again, be genuinely interested.
It's worth noting, you don't need a large following to do this. Jason would DM people with 200k followers when he had only 2k. He connected with Greg Eisenburg early on who said he was hiring copywriters, and talked his way into a job. You of course have to have hard skin, not everyone responds positively.
When reaching out: keep things super short and brief. Be humble! There are very important fish out there.
Tips for finding your own clients:
- Only work with clients who have a clear idea of what they want or need
- Build up a proof of work, and only add things to your website you've proven you can do
- After you get a couple big players, you can leverage them to get more
- He gets quite a few clients from referrals
- Find a large mentor to connect with and help recommend business to get you started
Want to learn more from Jason?
He sells a $3 guide to cold emails and DM's. Cyber Patterns also has a newsletter called Digital Apprenticeships. Finally, I highly recommend following Jason on Twitter. He puts out some great (and hilarious) stuff.