3 growth hacks anyone can implement
Salem is a true Growth Hacker. He’s an expert at finding hidden low hanging fruit that creates massive leaps in growth.
Salem’s growth career started out in the natural foods world, working with a number of startups from inception to sale. Most of these focused on traditional sales for growth. Salem moved on to a digital agency and began focusing more on CRO and Email. He was recruited by one of the agency clients and moved up into leading a team of 10+ people for a CBD company, which will be the focus of this story. He now works as a contract growth marketer for several companies and agencies as a consultant.
The CBD company we’ll be focused on for this story sits directly in the eCommerce category. CBD is becoming more popular among older people, who were traditionally hesitant and resistant to cannabis products (even if they are ‘non-psychoactive’ like CBD). Many people in this demographic struggle with pain, sleep, stress and depression – all of which CBD is commonly said to help. The company positioned it as the BMW of CBD – a high quality product that you can trust.
Here’s how Salem grew their revenue 👇